GBMC (Global Business & Management Corporation)

Competent, Quality Europe-Japan Business and Management Consulting

WEBINAR (#9) "Get to know your Client and Adapt"

​for the EU-Japan Centre for Industrial Cooperation

​Date:Tuesday, 16 April 2014
Time: from 10:30 to 11:30 (Brussels time)

How to Master B2C and B2B Marketing in Japan?

[Abstract] Many export managers have experienced over the years in which way Time, Quality, Reactivity and Service have another dimension in the Country of the Rising Sun. The interest of Japan Success Stories lays in what they usually showcase, that is, Persistence and Concepts like “Getting to know your Client” or “Adapt and Change”, more than in the very results achieved. In this webinar, we will give you some insight into the Japanese Market, as well B2C as B2B, and we will show you how to Adapt to the local specificities.

In the first part (B2C), we will speak about the Retail Market, the traditional “Japanese Consumer Mindset”, the changes in Japanese Consumer Behaviours and the growth of the Internet Retail Market. Further, taking from our experience and from over 50 EU Success Stories in Japan, we will make recommendations for your B2C Marketing Mix in Japan. In the second part (B2B), we will make an overview of Japan’s B2B Universe from a regional, a national and a global point of view. We will speak about Private B2B Directories, Public tenders, the Reconstruction Process, as well as about the governmental policy of Industrial Clusters nationwide, as potential sources of business opportunities. Finally, we will make recommendations for your B2B Marketing Mix in Japan.

The webinar is targeted to EU companies exporting to Japan (Indirect Sales) or to EU companies already established and doing business in Japan (Direct Sales).

What you will learn during this webinar?

In 30 minutes from your desk, discover:

• How the traditional “Japanese Consumer Mindset” is changing?
• Where are the opportunities in the Internet Retail Market?
  
• How to adapt your B2C Marketing Mix?
  
• How to look for online opportunities in Japan’s B2B Universe?
  
• How to adapt your B2B Marketing Mix?
  

Programme:

• Introduction
• Expert’s presentation
  
• Q&A Session
  
• Conclusion
  

Speaker:  Philippe HUYSVELD, Senior Consultant & CEO, GBMC (Global Business & Management Consulting)
Moderator: Jessica Michelson, MarCom, EU-JAPAN CENTRE for Industrial Cooperation
Organiser: EEN-Japan / EU-JAPAN CENTRE – EU-based Office (Brussels)

More details from:

http://www.eubusinessinjapan.eu/library/event/webinar-09-get-to-know-your-client-and-adapt

 

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WEBINAR (#4) "Japan Entry Strategy"

​for the EU-Japan Centre for Industrial Cooperation

​Date: Tuesday, 25 February 2014

Time: from 10:30 to 11:30 (Brussels time)

What are the major Entry Strategies and which legal structure in Japan is optimal for my business requirements?

[Abstract]  There are various Entry Strategies that a company can adopt when approaching Japan. Each strategy has its own levels of costs, benefits, risks and legal/tax issues, to be assessed carefully. The most appropriate method is usually determined by the market potential, the company’s degree of international expertise as well as the resources available. Most SMEs use the direct exporting strategy by engaging an agent or a distributor but there are other options, which we will cover during the webinar and for which we will give specific and practical information, according to the following three categories:

• Part I - Direct Sales Approach: Representative or Liaison Offices, Branch Offices, Subsidiaries (Kabushiki Kaisha versus Godo Kaisha) & E-commerce or E-business Operations.
• Part II – Indirect Sales Approach: Agents, Distributors & Trading Companies.
  
• Part III – Strategic Alliances & Partnerships: Informal & Formal Partnerships, Licensing & Franchising Agreements, M & A (Mergers & Acquisitions) & Joint-Ventures.
  

The webinar is targeted to EU companies approaching the Japanese Market or reviewing their options in terms of Japan Entry Strategy.

What you will learn during this webinar?

In 30 minutes from your desk, discover:

• What are the advantages and disadvantages of each Entry Strategy?
• Does my company really need an office? What are the benefits and costs for the business?
  
• What type of legal structure is available for direct sales and partnerships in Japan?
  
• Which are the most common (4) Market Entry Scenarios?
  
• Which criteria or parameters (4) impact the choice of a business structure?
  

Programme:

• Introduction
• Expert’s presentation
  
• Q&A Session
  
• Conclusion
  

Speaker:  Philippe HUYSVELD, Senior Consultant & CEO, GBMC (Global Business & Management Consulting)
Moderator: Jessica Michelson, MarCom, EU-JAPAN CENTRE for Industrial Cooperation
Organiser: EEN-Japan / EU-JAPAN CENTRE – EU-based Office (Brussels)

 

More details from:

http://www.eubusinessinjapan.eu/library/event/webinar-04-japan-entry-strategy

 

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WEBINAR (#14) "Renewable Energy in Japan"

​for the EU-Japan Centre for Industrial Cooperation

​Date:Tuesday, 20 May 2014
Time: from 10:30 to 11:30 (Brussels time)

What is the Japanese Renewable Energy Market Situation in 2013?

[Abstract] BEFORE the Fukushima accident in March 2011, Renewable Energies accounted for only 9% (mainly hydroelectricity for 8%) of the total 2010 electricity production in Japan, far behind major conventional sources like gas, nuclear and coal. From a world ranking perspective, Japan was #13 in Wind Energy, #3 in Solar Energy and # 8 in Geothermal Energy. In short, the government was concentrating on nuclear and solar power generation, providing little support for other types of alternative energy.

AFTER the accident, in 2012, all 54 nuclear reactors were put out of service for a short period of time. As Japan’s hydroelectric potential is nearly saturated, the Japanese government has been pushing since then other types of Renewable Energies (wind, solar, geothermal, marine). As a result, the whole Renewable Energy Industry is booming, as testified by the still increasing amount of investments made by major Japanese industrial conglomerates.

The webinar is targeted to EU Green Companies and Investors looking into approaching or entering this key growing Market.

What you will learn during this webinar?

In 30 minutes from your desk, discover:

• What is the situation in 2013? Is it a new Wave or Bubble?
• Which targets, incentives and regulations the Japanese government has set up?
  
• Which are the strengths and weaknesses of each market segment (4)?
  
• Which technology or market segment has most potential for investors?
  
• Which are the key challenges and problems to solve?
  
• Which are the opportunities for EU energy companies and investors?
  

Programme:

• Introduction
• Expert’s presentation
  
• Q&A Session
  
• Conclusion
  

 
Speaker:  Philippe HUYSVELD, Senior Consultant & CEO, GBMC (Global Business & Management Consulting)
Moderator: Jessica Michelson, MarCom, EU-JAPAN CENTRE for Industrial Cooperation
Organiser: EEN-Japan / EU-JAPAN CENTRE – EU-based Office (Brussels) 

More details from:

http://www.eubusinessinjapan.eu/library/event/webinar-14-renewable-energy-in-japan

 

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